Nutrigenomics

Nutrigenomics the scientific study of the effects of food nutrition on gene expression. Nutrigenomics analyzes how nutrition and genetic makeup interact with each other to impact health outcomes and create unique responses.
It's time to evolve from supplementing to activating, which uses cutting-edge science so we can become the best version of ourselves.
By activating cellular pathways in the body, like our Nrf2 pathway, we can slow the aging process as we combat free radicals that cause oxidative stress, inflammation, and decreased Glutathione levels that lead to illness and disease. Supporting the body's natural ability to repair and rejuvenate its own cells as well as helping the body detoxify genes and regulate its survival genes make cellular activation the right fit for everyone, young or old, including our pets. Backed by over 30 independently funded studies, Nrf2 activation will reduce oxidative stress by 40% in the first 30 days and increase Glutathione levels by 300%, Catalase by 54% and Superoxide Dismutase by 30%. 

Activation of our Nrf1 pathway addresses our cellular power, our mitochondria. Mitochondria powers every cell in our body, from our heart to our brain, to our bones and muscles. And like Glutathione, our mitochondria declines with age so its crucial to enhance our cellular health and energy with activation of this pathway. It will also improve sleep quality, promote cellular repair, and slow cellular aging by supporting chromosome integrity.

More recently, we discovered how to activate our own production of collagen. A daily boost of activated collagen with exclusive botanicals not only activates our own body's collagen production it replenishes our depleting collagen levels and maintains those levels by reducing enzymes that break down collagen. Clinical trials after just 8 weeks showed:

• Increased collagen density by 42%*

• Increased catalase (antioxidant) by 202%*

• Increased skin moisture by 18%*

• Increased brightness by 5%*

• Increased smoothness by 10%*

• Decreased depth of crow's feet by 22%*

• Improved appearance of pores and spots by 10%*

A cell-culture study on red quinoa revealed how this ingredients works to help support health skin*:

• Increased activation of SOD gene up to 27 times to produce antioxidants that can help defend skin cells from oxidative stress.*

• Upregulated epidermal barrier structure genes (TGM1, KRT1, KRT10) by up to 5 times to support skin's strength and resilience.*

• Upregulated gene that provides instructions on how to make parts of Type I collagen (COL1A2) by 43% to support collagen production.*

• Downregulated activity of gene that produces enzymes responsible for degrading collagen (MMP9) by up to 33% to help maintain collagen you already have.*